Project Detail :– Adel is a Blockchain technology incubator that aims to provide financing and management expertise to promising start-ups that would have struggled to gain the attention from traditional sources of finance.

Objective :– The company profile needed to be raised, JEA Associates Ltd devised a campaign that ensured the company’s website launch, goals, research and ICO were reported extensively in the trade and mainstream print media, reaching as many potential investors as was possible.

Strategy :– The official launch of Adel’s website provided an opportunity to introduce potential investors and portfolio companies to the team and their goals in December 2016. Over the course of the following six months, JEA Associates Ltd promoted Adel’s whitepapers and placed articles and interviews in the media.

Result :– Adel gained considerable coverage in leading titles such as The Economist, Het Financieele Dagblad, Forbes, The Banker, Cointelegraph, TechCrunch, Euromoney and Bitcoin magazine, the ICO raised over €1m on the Nxt blockchain platform.