Project Detail :– PolloPollo started as a winning idea for a hackathon held at the Universidad San Bolivar in Caracas, Venezuela. The university students were set the task of showcasing how Obyte DAG technology could be applied for practical humanitarian benefits.

Objective :– The PolloPollo project was formally launched in 2019 however there was a lack of understanding amongst potential users about how DAG could be applied to the traditional donation model. The Obyte DAG removes intermediaries and enables donors to pay for goods directly to merchants who can pass on purchased items directly to people in Venezuela who can’t afford them.

Strategy :– Potential donors and users of PolloPollo were based not just in Venezuela but throughout the world, and some would have a relatively high understanding of how to use exchanges, wallets and purchase digital tokens. Project Founder Casper Niebe spoke to journalists at leading top-tier international news outlets as well as blockchain trade publications. Project Manager Santiago Law in Venezuela spoke to journalists in Venezuela and attended conferences on behalf of PolloPollo to raise awareness of the platform.

Result :– Coverage appeared in both Spanish and English in mainstream and trade media news outlets. PolloPollo was awarded the “Dreamers” Award at the Latin American Bitcoin Conference held in Montevideo in 2019 and was nominated for a Social Impact Award at the CryptoAM Awards in London in 2020.

Project Detail :– EZYcount provides an online accounting and invoicing platform aimed at SMEs and the self-employed, it aims to simplify and reduce the time and costs associated with accountancy using blockchain technology.

Objective :– Ahead of the ICO fundraising, potential investors needed to be made aware of the EZYcount platform, TaaLand how this advanced service had an existing customer base.

Strategy :– Over the course of several months the CEO Vivien Fuhrer gave presentations and talks at the Genilem Valais blockchain incubator where he discussed the benefits of EZYcount’s Token-as-a-License (TaaL). Interviews with leading Fintech and Financial Services journalists in Switzerland were confirmed, where the benefits of blockchain application were explained with online demonstrations.

Result :– EZYcount generated considerable coverage in the media that positioned the team as innovators in an area that is in need of disruption and greater competition, coverage appeared in: Forbes, L’AGEFI, Euromoney, Accountancy Age, Bilan and Swiss IT magazine.

Project Detail :– Santiment is an online data service that provides the latest market information on altcoins. Its data is based on the collective investor sentiment of cryptocurrency traders that is then sold on to mainstream investors looking for impartial information on these volatile markets.

Objective :– JEA Associates Ltd wanted to promote Santiment as an independent and reliable source of information to institutional investors looking to enter the cryptocurrency markets. Institutional investors would be deterred by the lack of transparency and liquidity associated with altcoins, Santiment is a data source that helps bridge that information gap.

Strategy :– The team devised a timetable of press releases and potential stories to be released to the media in the three months ahead of its ICO in July 2017. Santiment’s previous successful predictions, and whitepapers were pitched to the media. Journalist interviews and meetings in European cities were arranged by JEA Associates Ltd ahead of the ICO.

Result :– Santiment successfully raised 45,000 ETH ($11m) in two days from institutional and retail investors, Maksim Balashevich had appeared in Dukascopy TV and been quoted in a number of outlets including: Forbes, Institutional Asset Manager, Banking Technology, Huffington Post, International Business Times and Hedge Fund Journal.

Project Detail :– Despite limited funds, the Nxt Foundation had built up a significant presence with the cryptocurrency and Blockchain community. Its unique Proof-of-Work architecture was widely respected within the Technology sector, in its bid to expand to the second generation Ardor platform it decided to launch the first ICO for the child chain Ignis.

Objective :– Following almost two years working with the team at the Nxt Foundation, JEA Associates Ltd aimed to promote the benefits of the Ignis ICO to ensure the forthcoming Ardor platform would have sufficient resources to compete with its mainstream competitors.

Strategy :– JEA Associates Ltd promoted the Ignis whitepaper to the mainstream and trade media. The lead developer of Nxt/Ardor technology, Lior Yaffe completed a number of interviews on the benefits of the Ardor Blockchain architecture, child chains and Proof-of-Work. Lior Yaffe also participated in a couple of Blockchain meetups in London and Berlin where he delivered presentations about Nxt/Ardor technology and its benefits for different potential users.

Result :– The Ignis ICO formally closed in November 2017 and raised just under €20m over the course of three months. Extensive relationships were built with the media and the company has a solid financial foundation to develop its technology going forward in 2018.